l a u r a chop

I took a walk to find some inspiration/motivation.

There were lots of murky greens and squashed leaves and a very cute, friendly cat.

I had a plan to laser cut some letters of my own type out of plywood and then use these to print and emboss on the albion press.. however I could not for the life of me get the laser cutter to cut the wood so in the end I resorted to using the mashed up type from the print room, just so I could try the process. I know this type isn’t right, I’m not sure 100% what the brand is trying to communicate yet but I know that DermaColour is going to be the parent brand and I will come up with a sub brand for the new products which should help me with the design process. I think that even this looks better than the existing branding which is a step forward in itself - I like the broken print outcome and the quirkiness of the letters but sadly I know this isn’t right for the brand and therefore may not be a technique that I use.