l a u r a chop

Source: Laura Evans

I had a plan to laser cut some letters of my own type out of plywood and then use these to print and emboss on the albion press.. however I could not for the life of me get the laser cutter to cut the wood so in the end I resorted to using the mashed up type from the print room, just so I could try the process. I know this type isn’t right, I’m not sure 100% what the brand is trying to communicate yet but I know that DermaColour is going to be the parent brand and I will come up with a sub brand for the new products which should help me with the design process. I think that even this looks better than the existing branding which is a step forward in itself - I like the broken print outcome and the quirkiness of the letters but sadly I know this isn’t right for the brand and therefore may not be a technique that I use.

I got stuck today but knew I wanted to use textures as one of my concepts/themes for the Unisex brand so I did with this to get myself started, for the brand “DermaColour.”

At first I was opposed to using the existing brand names but instead I thought I could use them to my advantage allowing the name to work in conjunction with the pack design to distinguish it from the rest of the products whilst still looking fancy.

My other themes are traditional apothecary and architecture which I am going to use as inspiration.

Also, I noticed in Boots that there are no current Unisex make up or skincare products that explicitly market themselves as such.. highlighting yet another gap for me to work to!