l a u r a chop
VISUAL COMMUNICATION- MA MDES GRAPHIC DESIGN - PACKAGING DESIGN - BRANDING - MAKING
NOT THE RIGHT TYPE.
I had a plan to laser cut some letters of my own type out of plywood and then use these to print and emboss on the albion press.. however I could not for the life of me get the laser cutter to cut the wood so in the end I resorted to using the mashed up type from the print room, just so I could try the process. I know this type isn’t right, I’m not sure 100% what the brand is trying to communicate yet but I know that DermaColour is going to be the parent brand and I will come up with a sub brand for the new products which should help me with the design process. I think that even this looks better than the existing branding which is a step forward in itself - I like the broken print outcome and the quirkiness of the letters but sadly I know this isn’t right for the brand and therefore may not be a technique that I use.
Morning letterpress turned into afternoon letterpress….
As part of my experiments with printing on foil, I turned to letterpress to see if I could achieve a foil print. The foil printing wasn’t perfect however the overall outcomes were good and could be used in the final product.
Some of the outcomes are seen below. I used words that were key to the project as a way of testing printing on foil and other materials which could be use in place of the foil on the blister pack. The outcomes are nice on their own, and work well in the full A4 sheet. What also stands out is the word ‘Botox’ written in the middle - although accidental it seems apt for the project. It sort of feels like it de-values the prints, when surrounded by all the positive words.
Here you get a better idea of the texture:
I particularly like this gold one, although I wanted silver, I looked outside to see alternative outcomes. The paper is textured, more like a fabric in person, and the sheen combined with the delicacy of the type evokes luxury.
This pink print is another favourite, the paper is transparent, similar to tracing paper with a tint. The print turned out perfect, still glossy and embossed, and it would work well on the blister pack as it allows the product to show through. The pink paper would also allow for the tablet pack to have a feminine appeal, something which doesn’t come across in regular supplement packaging and this in itself would change perception of what a supplement can or should be.
This is on a grey, textured paper - again looking for alternatives to foil. Perhaps a bit too grey ? But none the less, it feels nice.
This is the foil print, its interesting to see the ripples in the sheeting as it has gone through the press. This worked out much better than I had anticipated, and although I am moving towards using other materials for the pack, I do like the quality that foil provides. It almost appears thick in the flesh, and it adds more texture.
These below are outcomes specifically for the foil effect, I love how letterpress also embosses the paper. It feels more personal and adds that sense of hand made which is lacking in most packaging design.
The first is a silver paper and the second is a mirror-card.
The scanner can’t pick up the mirrored effect, and although the embossing isn’t visible on the actual sheet, it demonstrates how materials act differently and it could be a way of printing onto a foil sheet for a future pack.
