Absolution Cosmetics are a french Unisex organic cosmetics brand with an innovative method of product application.

The range is simple and consists of airless jars… users take one drop of solution and one drop of cream and mix in the palette provided depending on the skin’s condition.

“Absolution offers a new approach of beauty: a shorter range of products, more simplicity, highly organic skincare that are customizable to the different skin’s moods each day as it comes, for men and for women.”

I find the design to be slightly towards the female market, it reminds me of the new Topshop make up range, which uses hand drawn elements and monochromatic palette, however this combination of black and white adds masculinity, whilst the hand rendered imagery links in with the organic values of the brand.

These two images below show how the outer carton of the round cannister is innovative, it appears to be a roll up card with printed information on both sides.

The website is also important as I was considering offering this alongside the pharmacy point of sale as another outlet for the trusted NHS brands, which with raised awareness should be more popular. The website is non linear, it allows you to navigate in any order, and features a spider diagram type layout, where scrolling over enlarges the different areas. Again the hand drawn aspects continue here.