After hating the first design I tried, I then rustled up these…

I want the anti-anti-wrinkle packs to whisper on shelf rather than shout and struggle to compete with the rest. For this reason, I’ve chosen bright colours and clean text - too much information gets confusing, however I need to use a certain amount to convey the cheeky message that I’m aiming for. The pack needs to attract buyers - so it needs to be different enough for them to be interested but also mingle with the rest successfully.

I tried a few colours and labels - at first I think the hand drawn type makes them a little bit young (maybe its the heart?), however I’m happy that the tone of voice works and that the cutesy branding will evoke trust and confidence with the viewer to make seriously think about the prompts inside.